Market Research
Identify and analyse market need, market size and competition before you commit budget.
- Quantitative surveys
- Qualitative studies
- Desk research
Pan-India Market Research & Fieldwork Company
Research that delivers every insight that matters.
Pannel Plus helps businesses and government programmes understand India through nationwide research, ground-level perspectives, and actionable insights that drive informed decisions.
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Live resultsSample study
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Insight
- Online & offline research across India’s cities, towns and villages
- 10+ years of experience running studies from design to final report
- Multi-industry & government projects, from consumer brands to state programmes
- 500 to 1M+ sample capacity from focused studies to national surveys
Why Pannel Plus
Eight reasons businesses choose us
What makes our research dependable, from the first call to the final report.
Actionable Research Insights
Turn data into clear findings that support better decisions.
Online & Offline Research
Reach respondents through the right research methods.
Pan-India Fieldwork
Gather perspectives from people and communities across India.
Reliable Data Quality
Follow structured processes to strengthen accuracy and consistency.
100 to 1M+ Samples
Scale your research from focused studies to large-scale surveys.
10+ Years of Experience
Bring practical research expertise to every project.
Multi-Industry Expertise
Support businesses, government departments, and development agencies.
End-to-End Partnership
From research design and fieldwork to analysis and reporting.
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Research servicesMarket research to political research
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Sectors servedFMCG to pharma
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Government servicesEvaluation, M&E and audits
1990
Academic partnershipWith Sairam Institute
What We Do
Research services for every business question
Fifteen research services, from consumer surveys to socio-economic and political research. Some questions need numbers from hundreds of people; others need an hour with the right ten. Filter by what you want to achieve.
Focus Groups
Moderated discussions that reveal why people choose, reject or recommend a product.
- Concept and ad reactions
- Brand perception
- Key campaign messages
Depth Interviews
One-to-one conversations with buyers, experts and decision makers for detailed insight.
- B2B decision makers
- Doctors and specialists
- Sensitive topics
Market Analysis
Size the market, map the competition and find the route in before you commit budget.
- Market size and share
- Competitor benchmarking
- Route to market
Our Research Toolkit
24 tools, one research partner
Hover or tap any tile to see what it does. We combine these to answer your exact question.
Questionnaire design
Questions built to get honest, usable answers
Sampling
Choosing the right people, in the right numbers
Field work
Trained teams collecting data on the ground
Telephone interviews
Quick reach to consumers and businesses
Online surveys
Cost-effective reach for large samples
Focus groups
Guided group discussions on a topic
Depth interviews
One-to-one conversations for detail
Hall tests
Product trials at a central venue
Mystery shopping
Anonymous visits that measure service
Retail audits
Checking shelves, stock and displays
Product testing
Likelihood of purchase and product attitudes
Satisfaction tracking
Importance and satisfaction on every issue
Market sizing
Value and volume of your market
Competitor analysis
Who holds what share, and why
Brand awareness
How many people know your brand
Usage and attitudes
How people buy and feel about products
Pricing research
Finding the optimum price point
Conjoint analysis
Value placed on each product feature
Ad and promotion tests
Key messages and campaign effectiveness
Segmentation
Groups by demographics, behaviour and need
Demand forecasting
Estimates of future sales and demand
Export scorecards
Benchmarking overseas markets
Desk research
Published reports and existing data
Reporting
Clear findings with recommendations
Numbers & Opinions
Numbers and opinions. We do both
Numbers tell you how many. Opinions tell you why. Flip the switch to compare.
Numbers
Opinions
How many? How often? How much?
Numbers
Structured questionnaires put to a large, representative group of people. The answers are counted and analysed statistically, so you can size markets and compare groups with confidence.
Best forMarket size, share, awareness, satisfaction scores and pricing
How we collectTelephone, online and face-to-face surveys
Who we reachLarge samples across cities and customer groups
What you getPercentages, charts, trends and segment comparisons
Why? What do they feel? What would change their mind?
Opinions
Open, guided conversations with a smaller group of carefully chosen people. We listen for motives, feelings and language that numbers alone cannot show.
Best forNew concepts, brand perception, ad messages and buying motives
How we collectFocus groups and one-to-one depth interviews
Who we reachHand-picked buyers, users, experts and decision makers
What you getThemes, real quotes, insight and clear recommendations
Case Studies
Research that changed a decision
Examples of the work we do for businesses and government programmes. Full studies are being prepared for publication.
FMCG
Pack redesign before a national rollout
Challenge
A packaged foods brand needed to know whether a new pack would lift purchase intent.
Approach
Blind and branded pack tests with target shoppers in metro and non-metro markets.
Result
Result to be added once the client approves publication.
Government
Baseline study for a state skill mission
Challenge
A state mission needed a district-level baseline before a skilling programme began.
Approach
Household and trainee surveys with geo-tagged field capture across districts.
Result
Result to be added once the client approves publication.
Banking
Branch service audit across a bank network
Challenge
A retail bank wanted to know how service quality varied between its branches.
Approach
Mystery shopping visits on a common scorecard, run across regions.
Result
Result to be added once the client approves publication.
Have a similar question? Tell us the decision you are facing and we will suggest an approach, whether or not it looks like one of these.
Get a QuotePan-India Coverage
Our field and research presence across India
One head office in Chennai, and trained field teams reaching respondents in every zone of the country, from metros to rural districts.
Head OfficeChennai, Tamil Nadu
No. 2, G-1, Vijay Castle, Lakshmi Nagar 100 Feet Road, Nanganallur, Chennai 600061
Locations shown indicate our research and fieldwork presence and the areas our field teams cover. Chennai is our only office.
Head OfficeResearch and field presence
0+Locations covered
0Zones across India
1Head office, Chennai
FAQ
Questions clients often ask
Not sure where to begin? These answers cover the basics.
Still have a question?
Call our helpline for domestic and international enquiries.
+91 70101 03481 WhatsApp Us
+91 70101 03481 WhatsApp Us
Pannel Plus Market Research Company is a Pan-India market research and fieldwork organisation, with its head office in Chennai and field teams across the country. We work with businesses, government departments and development agencies, planning each study around what the client needs to know.
Research reduces risk. It helps when you are entering a new market, building your position, creating a brand, checking how satisfied customers or employees are, targeting markets better, developing a product, or testing an advertising campaign.
Market size and structure, how people use and feel about products, customer satisfaction, promotion effectiveness, brand impact, the right price, product test results and customer segments. The explorer above shows what each covers.
If you need to know how many people think something, a quantitative survey works best. If you need to know why they think it, focus groups and depth interviews work better. We recommend the right mix after understanding your brief.
Across the country. Our head office is in Chennai and our field teams cover North, South, East, West, Central and North-East India, including rural districts, in local languages. We also help clients identify and evaluate export markets overseas.
Yes. We carry out impact assessments, monitoring and evaluation, baseline, midline and endline studies, third-party evaluation and concurrent monitoring, skill gap and tracer studies, socio-economic and rural development research, agricultural and value chain studies, and social audits with GIS and data analytics.
Our fees are affordable and depend on the method, the number and type of people we need to reach, and their locations. Share your brief and we will send a clear quote.
Get in Touch
Tell us what you need to find out
Our client services team answers every enquiry. Share a few details and we will come back with a suggested approach and a quote.
Helpline, domestic and international+91 70101 03481
WhatsApp, quick replies+91 70101 03481
Email ushello@panelplus.in
Head officeNo. 2, G-1, Vijay Castle, Lakshmi Nagar 100 Feet Road, Nanganallur, Chennai 600061, Tamil Nadu