Export Market Identification
Grow beyond your home market. Find the overseas markets where your products have the best chance of success.
- Market scorecard
- Route to market
- Partner search
Why export market identification?
There comes a time in the life of a company when exporting to other markets is a great way to grow. This can be especially important if your home market is no longer growing.
The key to a successful overseas expansion plan is identifying the best markets for you to explore. Your time and resources can then be focused on the markets where your products have the best chance of a successful launch.
What the scorecard weighs
Attributes are chosen to reflect the positioning and needs of your products and business.
Market
Demand, size and competition.
Geographic
Location, access and logistics.
Social
Culture, habits and customer preferences.
Economic
Economic outlook and buying power.
Political
Stability, trade rules and regulation.
Fit
How well each market suits your products.
How we identify opportunities for your business
Every project is tailored to the client, but usually follows these stages.
Pick the benchmarks
Identify the key market, geographic, social, economic and political attributes to benchmark.
Score every market
Run the analysis to build a market scorecard and find priority markets.
Plan the route in
Detailed route-to-market and strategic recommendations for the top markets.
Meet the right partners
Find and meet partners and distributors, or map a full market entry strategy and business plan.
Focus your time and resources where your products have the best chance of a successful launch.
Pannel Plus Market Research CompanyExport Market Identification: common questions
Quick answers about how this service works.
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Plan your export market identification project
Tell us what you need to find out. We will suggest the right approach and send a clear quote.