Quantitative Market Research
Numbers you can plan with. Structured surveys that measure what customers think and do, across the markets that matter to you.
- Structured questionnaires
- Large samples
- Statistical analysis
What is quantitative market research?
Quantitative market research usually involves customer surveys and questionnaires. These can be run face-to-face with a clipboard and pen, by telephone, by post or email, online, or through your website. Questions must be designed carefully so the results give meaningful information.
It applies quantitative research techniques to marketing. As a social research method it is built on questionnaires and rating scales. Respondents complete the survey, and marketers use the results to understand the needs of people in the market and to shape strategies around the four Ps: product, price, place and promotion.
How we collect the data
We choose the collection method that best reaches your audience within your budget and timeline.
Face-to-face
Interviews with a questionnaire in homes, stores and public places.
Telephone
Quick reach to consumers and businesses across India.
Online and website
Surveys shared by web link or run through your own website.
Post and email
Questionnaires respondents complete in their own time.
Rating scales
Consistent scores that can be compared across groups and over time.
The four Ps
Insight on product, price, place and promotion.
What you can measure
The five steps of a quantitative study
A typical project follows five important steps.
Define the problem
Agree exactly what the research needs to answer.
Design the research
Choose the method, the sample and the questionnaire.
Collect the data
Run the survey through the right channels.
Analyse the data
Check, clean and analyse the responses.
Report and present
Share the findings in a clear written report and presentation.
Carefully designed questions are the difference between data and meaningful information.
Pannel Plus Market Research CompanyQuantitative Market Research: common questions
Quick answers about how this service works.
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Plan your quantitative market research project
Tell us what you need to find out. We will suggest the right approach and send a clear quote.