Manufacturing
Industrial buyers decide slowly and buy in volume. We find out who decides, what they weigh, and where your product fits.
- B2B decision makers
- Channel and dealer research
- Market sizing
Research for manufacturing industries
Manufacturing turns labour, materials and machines into products for use or sale. It spans metalworking, energy, food and beverage, plastics, transport equipment, packaging and much else, and it draws its inputs from agriculture, mining, forestry and other manufacturers.
It is also one of the largest employers and wealth creators in the economy. The buying decisions are rarely made by one person: a purchase manager, a plant head and a finance team may all weigh in. Research in this sector means reaching each of them.
The research we run most often for manufacturers
Five study types that answer what to make, who to sell it to and how it reaches them.
Product research
How your product performs and is judged against alternatives.
Product segmentation
Which product variants suit which buyer groups.
Target group research
Who the buyers, specifiers and influencers really are.
Channel analysis
How products move through dealers, distributors and direct sales.
Market analysis
Market size, competition, barriers to entry and regulation.
The people behind the answers
A study is only as good as the people in the sample. In Manufacturing, these are the respondents we usually need to reach.
- Purchase and procurement managers
- Plant and production heads
- Dealers and distributors
- Specifiers and consultants
- End users on the shop floor
Explore another sector
In B2B manufacturing, the person who signs the order is rarely the only person who decides.
Pannel Plus Market Research CompanyManufacturing: common questions
Quick answers about research in this sector.
+91 70101 03481 WhatsApp Us
Plan your Manufacturing research
Tell us what you need to find out about your market. We will suggest the right approach and send a clear quote.