Who We Are

What We Do

End-to-end research and consulting. We design the study, run the fieldwork, gather the data and turn it into a plan.

  • Research and consulting
  • Fieldwork and data collection
  • Growth planning
End-to-end, in one place6 steps
1Research and consulting
2Study design
3Field work
4Data collection
5Analysis
6Growth planning
How we workEnd to end
Pannel Plus
End to enddesign, field, data, plan
Overview

What we do

We offer research and consulting across segments, verticals, businesses and markets. Our end-to-end market research covers the whole chain: study design, fieldwork, field research and data gathering.

Our clients give us a steady stream of material, but we do our own work too. We monitor the full marketing cycle and value chain so we stay informed about the markets our clients compete in, rather than learning them only when a brief arrives.

We also see ourselves as a knowledge office. We share our opinions and thinking, and we welcome the discussion that follows. And for clients, we build precise plans that identify growth opportunities and set out strategies to support business development.

What We Do

Four things we do for clients

From the first question to the plan that follows the answer.

01

Research and consulting

Across segments, verticals, businesses and markets, end to end.

02

Fieldwork and data collection

Field research and data gathering with trained teams across India.

03

Market monitoring

We watch the full marketing cycle and value chain, so we know your market before you brief us.

04

Growth planning

Precise plans that identify growth opportunities and strategies for business development.

How It Works

The work, stage by stage

What end-to-end actually means on a project.

1

Brief and scope

Understand the decision and agree what the research must answer.

2

Design

Choose the method, define the sample, build the questionnaire or guide.

3

Field research

Collect data in person, by phone and online across India.

4

Data and analysis

Clean, verify and analyse what comes back from the field.

5

Insight and planning

Findings, recommendations and a plan for growth.

Face-to-face
Telephone
Online surveys
Hall tests
Store visits
Focus groups
Depth interviews
Desk research
Field Work and Data Collection

Every way to reach the people who matter

We combine collection methods to reach the right respondents wherever they are, and check quality at every stage.

Face-to-face interviewsDoor-to-door, in-store and on-site, for rich and reliable answers.
Telephone surveysFast reach to customers and businesses across India.
Online surveysCost-effective questionnaires for large and spread-out samples.
Hall tests and store visitsProduct trials in a central venue, and mystery audits at the counter.
Focus groups and depth interviewsGuided conversations that uncover the reasons behind choices.
Government and Development Sector

Government research services

Evidence for ministries, departments, state missions, PSUs, development agencies and implementing partners, collected by trained field teams across India.

01

Impact Assessment, Monitoring and Evaluation

Measure whether a scheme or programme achieved what it set out to do, and what changed on the ground.

02

Baseline, Midline and Endline Studies

Track a programme from start to finish with comparable data at every stage.

03

Third-Party Evaluation and Concurrent Monitoring

Independent verification and real-time monitoring of implementation, quality and compliance.

04

Skill Gap Assessments and Tracer Studies

Map skill demand and supply by district and sector, and follow trainees after placement.

05

Socio-Economic and Rural Development Research

Household, livelihood and village-level studies across rural and urban India.

06

Agricultural Marketing and Value Chain Studies

Mandi and farmer surveys, price behaviour and end-to-end value chain mapping.

07

Social Audits, GIS and Data Analytics

Community-level audits, geo-tagged field data and analytics that make findings easy to act on.

Pan-India field network. Rural and urban fieldwork in every zone of the country, with local-language enumerators, supervisor-level quality checks and geo-tagged, time-stamped data capture.

How We Work

From your brief to a report you can act on

Every project follows the same disciplined path, and ends with the same clear set of outputs.

Our Process

Four steps, start to finish

You always know where your research stands.

1

Understand the brief

We learn the decision you face and agree exactly what the research must answer.

2

Design the study

We choose the method, build the questionnaire or discussion guide, and define who to reach.

3

Field work and data collection

Our teams collect responses online and offline across India, with quality checks throughout.

4

Analysis and report

You get the numbers, what they mean, and clear recommendations on what to do next.

What You Receive

Clear outputs, not just raw data

Material your team can use straight away.

Research plan and questionnaire

Objectives, method, sample design and the instrument, agreed with you before fieldwork starts.

Clean, checked field data

Verified responses in clear data tables, after supervisor-level quality checks.

Insight report with charts

The findings presented visually, with what the numbers actually mean for your decision.

Recommendations

Practical next steps your team can act on, not just a description of the results.

Sample sizes from 100 to 1M+, with the same quality checks on every project.

We watch the whole marketing cycle, so we know your market before the brief arrives.

Pannel Plus Market Research Company
FAQ

What We Do: common questions

Quick answers about how this works.

Still have a question? Call our helpline for domestic and international enquiries.
+91 70101 03481 WhatsApp Us
That one team handles the whole chain: study design, fieldwork, data collection, analysis and the recommendations that follow. You do not have to coordinate separate suppliers.
No. We monitor the marketing cycle and value chain continuously, so we stay informed about our clients’ markets between projects.
Yes. We build plans that identify growth opportunities and set out strategies to support business development.
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