FMCG
Products that move fast need decisions that keep up. We test concepts, packs, prices and shelves with real shoppers across India.
- Shoppers and retailers
- Pack and taste tests
- Urban and rural
Research for fast moving consumer goods
Fast Moving Consumer Goods, also called Consumer Packaged Goods, are products that sell quickly and take little effort to buy: packaged foods, drinks, toiletries, over-the-counter medicines and other everyday consumables.
Margins are thin and shelf space is contested, so FMCG decisions turn on small differences. A pack that stands out, a price that feels right, a message a shopper remembers. We test those differences with the people who actually buy the category, in kirana stores, supermarkets and homes across India.
The research we run most often for FMCG
Ten study types that cover the full life of an FMCG product, from first idea to repeat purchase.
Product concept testing
Test an idea with buyers before you invest in making it.
Brand research
Awareness, perception and where your brand sits against rivals.
Copy tests
Check that an advert or message lands before the spend goes out.
Usage and attitude studies
How, when and why people buy and use the category.
Name, logo and packaging research
Which name, mark and pack shoppers notice and trust.
Shopping and eating habits research
Basket behaviour, meal occasions and purchase triggers.
Taste and scent tests
Blind and branded sensory tests with target consumers.
Price testing
Find the price people will pay and how much each feature is worth.
Market analysis
Size, segments, competition and the route to market.
Distribution channel analysis
How your product reaches the shelf, and where it stalls.
The people behind the answers
A study is only as good as the people in the sample. In FMCG, these are the respondents we usually need to reach.
- Shoppers in the category
- Household decision makers
- Kirana and modern trade retailers
- Distributors and stockists
- Non-users and lapsed buyers
Explore another sector
In FMCG, a small difference on the shelf becomes a large difference in the till.
Pannel Plus Market Research CompanyFMCG: common questions
Quick answers about research in this sector.
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