Satisfaction · Research Service

Customer Satisfaction Survey

Find your happiest and unhappiest customers. Measure satisfaction, fix what matters and turn fans into advocates.

  • 5 to 10 focused questions
  • 1 to 10 rating scales
  • Web, tablet and mobile
Overall satisfactionSample
0.0Average rating out of 10
Happy68%
Neutral20%
Unhappy12%
Tracked over time
Happy customerscome back and buy again
Overview

What is a customer satisfaction survey?

A customer satisfaction survey usually has five to ten questions about service delivery, customer experience and overall satisfaction. Its purpose is to measure how satisfied your customers are.

A happy customer is extremely valuable to your business. Happy customers come back and buy again, have higher lifetime value and are less likely to switch to competitors. An unhappy customer is more likely to stop buying from you and, worse still, to tell many other people about their bad experience.

Customer Satisfaction Survey

Why run a satisfaction survey?

The goal is useful feedback you can use to improve the overall customer experience.

01

Measure satisfaction

See the overall level of satisfaction across your customers.

02

Find your fans

Follow up with your happiest customers and turn them into advocates.

03

Find unhappy customers

Follow up to fix problems and keep their business.

04

Track change

Rating scales let you track satisfaction over time.

05

Test your actions

See whether changes you made improved satisfaction.

06

Better experiences

Build the excellent experiences the best companies focus on.

Good to Know

What makes a good satisfaction survey

Use rating scales

Asking customers to answer on a 1 to 10 scale means you can track satisfaction over time.

Personalise and brand it

Customers should know who the survey is from and what they are filling in.

Works on every device

Make the survey easy to complete on web, tablet and mobile.

Keep it short

Five to ten questions keep response rates up.

How It Works

How we run your survey

From question design to follow-up actions.

1

Design the questions

Focus on service, experience and overall satisfaction.

2

Set up the survey

Branded, personalised and mobile-friendly.

3

Collect responses

Reach customers through the right channels.

4

Analyse

Find satisfaction levels and your happiest and unhappiest customers.

5

Report and follow up

Clear actions to improve the experience.

To create excellent customer experiences, you first need to measure and track customer satisfaction.

Pannel Plus Market Research Company
FAQ

Customer Satisfaction Survey: common questions

Quick answers about how this service works.

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Usually five to ten, covering service delivery, customer experience and overall satisfaction.
Consistent rating scales let you track satisfaction over time and see whether the actions you take have a positive or negative effect.
Follow up with your happiest customers to turn them into advocates, and with your unhappiest customers to fix problems and keep their business.
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Plan your customer satisfaction survey project

Tell us what you need to find out. We will suggest the right approach and send a clear quote.

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