Hotels, Restaurants & Catering
Hospitality is judged in moments. We measure the welcome, the service and the reason a guest comes back.
- Guest experience audits
- Satisfaction and loyalty
- HoReCa B2B
Research for hotels, restaurants and catering
In the HoReCa market, the product is an experience, and it is rebuilt from scratch at every visit. A guest judges the welcome, the wait, the food, the room and the farewell, and decides in the moment whether to return or to post about it.
We measure that experience from both sides: with guests through satisfaction and loyalty studies, and with trained auditors through mystery visits that record what really happens at the front desk, the table and the counter.
The research we run most often for HoReCa
Five study types covering guests, service quality and trade customers.
Customer satisfaction and loyalty studies
How satisfied guests are and how likely they are to return.
Customer service quality analysis
Mystery visits that measure service as a guest experiences it.
Consumer behaviour research
Usage and attitude studies on eating out, booking and spending.
Target group research
Which guest segments to focus on, and what each one values.
B2B research
Research with corporate clients, travel partners and trade buyers.
The people behind the answers
A study is only as good as the people in the sample. In Hotels, Restaurants & Catering, these are the respondents we usually need to reach.
- Hotel guests and diners
- Corporate and group bookers
- Travel and event partners
- Front-line service staff
- Catering and institutional buyers
Explore another sector
Hospitality is remembered in moments, so it has to be measured in moments.
Pannel Plus Market Research CompanyHotels, Restaurants & Catering: common questions
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