IT & ITES
Long contracts, technical buyers and high switching costs. We find out what clients value and what quietly frustrates them.
- B2B buyer research
- Client satisfaction
- Image research
Research for IT and ITES companies
Technology and business process services are sold on capability and kept on relationship. Contracts run for years, buying committees are technical, and the reasons a client renews or leaves are rarely stated out loud.
We research the client side of that relationship: what they need, how satisfied they are with delivery, how your firm is seen against competitors, and whether your messaging says anything they recognise.
The research we run most often for IT and ITES
Six study types used across software, services and business process management.
Customer satisfaction and loyalty studies
How satisfied clients are, and how likely they are to renew.
Customer service quality analysis
Including mystery shopping of support and sales channels.
Research into customer needs
What clients actually need next, in their own words.
Image research
How your firm is perceived against competitors in the market.
Copy tests
Whether your messaging lands with a technical audience.
Market analysis
Size, segments, competition and where demand is heading.
The people behind the answers
A study is only as good as the people in the sample. In IT & ITES, these are the respondents we usually need to reach.
- CIOs and technology heads
- Procurement and vendor managers
- Project and delivery stakeholders
- End users of the service
- Partners and resellers
Explore another sector
Clients rarely say why they will not renew. Research asks while there is still time.
Pannel Plus Market Research CompanyIT & ITES: common questions
Quick answers about research in this sector.
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Plan your IT & ITES research
Tell us what you need to find out about your market. We will suggest the right approach and send a clear quote.