About Us
A Pan-India market research and fieldwork organisation. We understand what a client needs to know, and build the research around that need.
- Head office in Chennai
- Fieldwork across India
- 360-degree answers
Who we are
Pannel Plus Market Research Company (PPMR) is a Pan-India market research and fieldwork organisation. Our head office is in Chennai and our field teams work in every zone of the country, from metros to rural districts, in local languages.
Our commitment is to understand the client’s need and to design the research around it. We keep looking for better tools to gather buyer feedback more precisely and more accurately, because the method decides how far you can trust the answer.
Market research is an essential part of any business strategy. It largely means gathering data about markets and the customers in them. Our responsibility is not only to explain what the feedback says, but to give the client 360-degree answers to the need behind the question.
What defines how we work
Six things that shape every study we run.
We start with the need
Before a method is chosen, we agree exactly what decision the research has to support.
We keep refining the tools
We keep looking for better instruments to collect buyer feedback more precisely.
We go to the respondent
Field teams reach people where they are, across urban and rural India.
We check the data
Supervisor-level quality checks and verification before anything is analysed.
We answer in full
Not just what people said, but what it means and what to do next.
We work for business and government
Consumer and B2B clients, and government and development programmes.
How a project runs
Every project follows the same disciplined path.
Understand the need
We learn the decision you face and agree what the research must answer.
Design the study
Method, sample and instrument, built around that need.
Field work
Trained teams collect data in person, by phone and online, with quality checks throughout.
Analysis
We clean, check and analyse the data.
360-degree answer
Findings, meaning and clear recommendations on what to do next.
Answers that go beyond feedback to what you should do next
A Pan-India research partner that starts with your need
Pannel Plus Market Research Company (PPMR) is a Chennai-headquartered, Pan-India market research and fieldwork organisation with teams operating across every region of India. We work with businesses, government departments, and development agencies to understand people, markets, and ground realities. By combining tailored research approaches, reliable fieldwork, and continuous refinement of our methodologies, we deliver relevant, accurate, and actionable insights that help our clients make informed decisions.
Pan-India coverage
From metros to rural districts, our field teams reach respondents in local languages wherever your market or programme is.
Business and government
From a single storefront to a multinational, and from a state mission to a central scheme, we design research that fits the decision in front of you.
Fieldwork and data collection at scale
Trained enumerators, supervisor-level quality checks and geo-tagged capture, for surveys, socio-economic studies and programme evaluation.
Sectors we research
Every sector asks different questions. These are the studies we are most often asked to run.
FMCG
Pack and product tests, brand awareness, retail audits and consumer habits.
Financial Services and Banking
Branch mystery shopping, customer satisfaction and product uptake studies.
Manufacturing
Dealer and supplier surveys, market sizing, demand and export markets.
Medical and Pharmaceutical
Doctor and chemist interviews, prescription behaviour and brand tracking.
Construction
Material demand, contractor and buyer preferences, and pricing studies.
Hotels, Restaurants and Catering
Guest experience audits, menu and pricing tests, and service quality.
IT and ITES
B2B buyer research, client satisfaction and sector market analysis.
Other Sectors
Retail, telecom, lifestyle, education and more. Tell us your question.
Our responsibility is not only to explain what your buyers said. It is to give you 360-degree answers you can act on.
Pannel Plus Market Research CompanyAbout Us: common questions
Quick answers about how this works.
+91 70101 03481 WhatsApp Us
Talk to our team
Tell us what you need to find out. We will suggest the right approach and send a clear quote.