Construction
From heavy machinery to fittings. We reach the contractors, specifiers and buyers who decide what goes into a build.
- Contractors and specifiers
- Pricing tests
- Channel research
Research for the construction industry
Construction contributes a significant share of GDP and employs an unusually wide range of people: project managers, engineers, contractors, labourers, and the suppliers of materials and equipment behind them.
Our specialists have worked on commercial and private building projects as well as infrastructure ventures, and across the whole sector from heavy machinery down to ancillary components. Research here succeeds or fails on reaching the right people: the decision makers, the influencers and the end customers.
The research we run most often for construction
Five study types covering materials, equipment, pricing and route to market.
Product research
How materials and equipment perform in the eyes of those who use them.
Product segmentation
Which products fit which project types and buyer groups.
Pricing tests
What the market will pay, and how price shapes specification.
Distribution channel analysis
How products reach sites through dealers, depots and direct supply.
Market analysis
Demand, competition and the conditions shaping the sector.
The people behind the answers
A study is only as good as the people in the sample. In Construction, these are the respondents we usually need to reach.
- Contractors and builders
- Architects and consultants
- Project owners and developers
- Material dealers and depots
- Site engineers and supervisors
Explore another sector
In construction, the person who buys the material is often not the person who chose it.
Construction: common questions
Quick answers about research in this sector.
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Plan your Construction research
Tell us what you need to find out about your market. We will suggest the right approach and send a clear quote.