Customer Satisfaction Survey
Find your happiest and unhappiest customers. Measure satisfaction, fix what matters and turn fans into advocates.
- 5 to 10 focused questions
- 1 to 10 rating scales
- Web, tablet and mobile
What is a customer satisfaction survey?
A customer satisfaction survey usually has five to ten questions about service delivery, customer experience and overall satisfaction. Its purpose is to measure how satisfied your customers are.
A happy customer is extremely valuable to your business. Happy customers come back and buy again, have higher lifetime value and are less likely to switch to competitors. An unhappy customer is more likely to stop buying from you and, worse still, to tell many other people about their bad experience.
Why run a satisfaction survey?
The goal is useful feedback you can use to improve the overall customer experience.
Measure satisfaction
See the overall level of satisfaction across your customers.
Find your fans
Follow up with your happiest customers and turn them into advocates.
Find unhappy customers
Follow up to fix problems and keep their business.
Track change
Rating scales let you track satisfaction over time.
Test your actions
See whether changes you made improved satisfaction.
Better experiences
Build the excellent experiences the best companies focus on.
What makes a good satisfaction survey
Use rating scales
Asking customers to answer on a 1 to 10 scale means you can track satisfaction over time.
Personalise and brand it
Customers should know who the survey is from and what they are filling in.
Works on every device
Make the survey easy to complete on web, tablet and mobile.
Keep it short
Five to ten questions keep response rates up.
How we run your survey
From question design to follow-up actions.
Design the questions
Focus on service, experience and overall satisfaction.
Set up the survey
Branded, personalised and mobile-friendly.
Collect responses
Reach customers through the right channels.
Analyse
Find satisfaction levels and your happiest and unhappiest customers.
Report and follow up
Clear actions to improve the experience.
To create excellent customer experiences, you first need to measure and track customer satisfaction.
Customer Satisfaction Survey: common questions
Quick answers about how this service works.
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Plan your customer satisfaction survey project
Tell us what you need to find out. We will suggest the right approach and send a clear quote.