Market Research
Understand your customers, your competitors and the market you work in, so every business decision rests on facts.
- Primary and secondary research
- Fieldwork across India
- Clear, usable reports
What is market research?
Market research is an essential tool for anyone who wants to start and run a successful business. It helps you understand your existing and potential customers, and the marketplace you work in.
Statistics and other research data let you make informed decisions about marketing your business. With market research you can understand your potential customers and their needs, and see what your competitors are doing.
Why market research matters
A clearer picture of your market lets you focus your marketing, make better decisions and make the most of every opportunity.
Know your market
See the size, shape and direction of the market you compete in.
Understand customers
Learn who your buyers are and what they need from you.
Track competitors
Regularly assess who your rivals are, and their strengths and weaknesses.
Spot the gaps
Find unmet needs and openings in the market.
Focus your marketing
Put your effort where it will have the most effect.
Follow market trends
Stay ahead of new developments in your industry and the wider business environment.
Two types of market research
Most projects combine both. We help you decide the right balance for your question.
Primary research
Information you collect first-hand through surveys, interviews and conversations with customers and businesses. It shows what your customers need, how your business can improve, what you do well and what practices other businesses use.
Secondary research
Information that has already been gathered and organised for you, such as reports and studies by government departments, trade associations and other businesses in your industry. Most of the research you gather is likely to be secondary.
When should you do market research?
Research is not a one-off exercise. It pays off at every stage of a business.
Starting out
Check that demand exists and learn who you will compete with.
Running the business
Keep reviewing your customers, your competitors and any gaps in the market.
Growing
Test new products, locations and customer groups before you invest.
Watching trends
Use market reports, government statistics and trade and industry publications to spot new possibilities.
Seven moments when research pays for itself
The purpose of market research is to reduce risk. Keep scrolling to see where it helps most.
Entering a new market
Know the size, the competition and the route to market before you commit.
Market analysisBuilding your position
Find where you stand against competitors, and where you can gain share.
Quantitative researchCreating a new brand
Test names, values and positioning with the people you want to win.
Focus groupsChecking satisfaction
See how satisfied your customers or employees are, and what to fix first.
Satisfaction surveysTargeting more efficiently
Split the market into clear segments and spend where the returns are.
SegmentationDeveloping a new product
Learn what buyers want and test the product before you launch it.
Product testingTesting an ad campaign
Check the message lands before you spend, and measure results after.
Promotion researchRegularly reviewing your competitors, your customers and the gaps in your market is crucial at every stage of business.
Pannel Plus Market Research CompanyMarket Research: common questions
Quick answers about how this service works.
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Plan your market research project
Tell us what you need to find out. We will suggest the right approach and send a clear quote.