Medical & Pharmaceutical
Three audiences decide a prescription: the doctor, the chemist and the patient. We research all three.
- Doctors and chemists
- Patient research
- Pharmacy audits
Research for medical and pharmaceutical companies
A pharmaceutical brand is chosen by a chain of people. A physician prescribes it, a chemist stocks and sometimes substitutes it, and a patient decides whether to fill the prescription and keep taking it.
We research that chain end to end, with doctors, pharmacists and patients, through structured interviews, satisfaction studies and audits in pharmacies. This work calls for careful handling, and our field teams are briefed accordingly.
The research we run most often for pharma
Eight study types used across prescription, OTC and medical device businesses.
Patients’ opinions and habits
How patients choose, take and stay on treatment.
Physicians’ therapy and prescription habits
What doctors prescribe, and what moves the decision.
Pharmacists’ recommendations
What chemists suggest at the counter, and why.
Satisfaction studies
Including how doctors and chemists view your medical representatives.
Mystery shopping in pharmacies
What is actually said and sold at the counter.
Name, packaging and advertising concept testing
Test the brand elements before they reach the market.
Research into pricing and reimbursement schemes
What the market and the payer will bear.
Pre-market launch studies
Measure readiness and expected uptake before you launch.
The people behind the answers
A study is only as good as the people in the sample. In Medical & Pharmaceutical, these are the respondents we usually need to reach.
- General physicians and specialists
- Retail and hospital pharmacists
- Patients and caregivers
- Medical representatives
- Distributors and stockists
Explore another sector
A prescription is written by one person, filled by another and taken by a third.
Pannel Plus Market Research CompanyMedical & Pharmaceutical: common questions
Quick answers about research in this sector.
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