Product Testing
Know before you launch. Test your product with real consumers and measure how it performs against the competition.
- Consumer and comparative tests
- Hall and home tests
- Stay ahead of rivals
What is product testing?
Product testing, also called consumer testing or comparative testing, is a way of measuring the properties or performance of products.
Since the arrival of mass production, manufacturers have sold branded products that they claim and advertise to be identical within a technical standard. Product testing shows how those products really perform with the people who buy them.
What product testing can do for you
Nine ways manufacturers use product testing.
Beat competing products
Achieve product superiority over rival products.
Keep improving
Improve performance and satisfaction as consumer tastes change.
Know your rivals
Monitor the threat from competing products and their strengths and weaknesses.
Cut costs safely
Reduce formulation or processing costs while keeping quality.
Measure shelf life
See how ageing affects product quality.
Price, brand and pack
Measure how they change perceived performance and quality.
Guide R&D
Direct the development of new or improved products.
Monitor quality
Compare quality across factories, channels and years.
Predict acceptance
Forecast how customers will receive new products.
Types of product test
How a product test runs
Clear objectives and the right test design give results you can act on.
Set objectives
Agree what the test must prove.
Choose the test
Blind or branded, hall or home, single or comparative.
Recruit consumers
Select people who match your target buyers.
Run the test
Consumers try the products and rate them.
Analyse and recommend
Clear results and next steps.
The best time to find a product problem is before your customers do.
Pannel Plus Market Research CompanyProduct Testing: common questions
Quick answers about how this service works.
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Plan your product testing project
Tell us what you need to find out. We will suggest the right approach and send a clear quote.